What is e-commerce optimisation? What is a hero image?
THE CHALLENGE
Estrella, part of the Intersnack Group, has worked with Collabra since 2009 to market their dynamic product range. In 2023, Estrella tasked us with boosting online sales by developing optimised hero images for mobile e-commerce to be used across shopping platforms such as K-ruoka.fi and S-kaupat.fi The brief focused on a "less is more" design that highlights the logo and product name while incorporating elements like "NEW!" and other product claims.
THE EXECUTION
Our expert ecommerce design team focused on visibility and recognition, ensuring customers could quickly identify their preferred products and clearly read the brand and product names. We streamlined the design, removing extraneous elements and enhancing key features to better fit mobile screens and maintain consistency across the brand's product lines.
Also, by establishing guidelines, we ensured that the hero images did not deviate significantly from other product families and regular packshots, presenting a cohesive brand image in the web store.
THE RESULT
The new images maintain family coherence, improve legibility, and make it easier for customers to navigate and make decisions in an online store. The new hero images are significantly more identifiable at smaller sizes, enhancing brand presence and helping products stand out.
"Collaboration with Collabra was seamless, quick and effortless. Product image optimization for Ecommerce and mobile has helped shoppers to make rapid online purchasing decisions with confidence and accuracy when the products stand out better."
Julia Cadwalader, Product Manager Estrella Finland