3 min read
Creating new packaging design is thrilling. And a lot of WORK. Wouldn’t it be grand if it also came out as intended in the end, making all the work worth the while? That’s far from always the case. In many many cases you create a great design only...
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5 min read
In the current competitive marketplace, the design and appearance of packaging are critical in shaping a brand's image and drawing in shoppers. As...
7 min read
Packaging artwork management is the process of overseeing a brand owner’s packaging designs over time. Think of it as the technical cousin of...
2 min read
Dear brand owner, Is your artwork delivery this smooth? Well, it can be, but it usually ain't. Here’s a typical scenario in design projects:
3 min read
If you're a graphic packaging designer, brand manager, or carton industry engineer looking to enhance your packaging designs with the right product...
3 min read
In today’s market, packaging's design and aesthetic are paramount in establishing a brand's identity and attracting consumers. As brands frequently...
4 min read
Packaging project management – ever heard of it? It’s the behind-the-scenes work in a packaging implementation and design project that size wise goes...
5 min read
Are you an emerging graphic packaging designer seeking the best software for crafting packaging designs? Or perhaps a brand manager overseeing...
5 min read
Over the last century, packaging has transformed remarkably. Initially, it was simply a means to transport items—often using paper bags or glass...
5 min read
At first glance, packaging design may appear straightforward: select a layout, choose a color scheme, add text, and there you have it — an attractive...
