Invisible costs: how poor artwork management hurts packaging
Europe’s packaging industry faces some of the world’s strictest standards for labeling, sustainability, and consumer safety—requirements that must be...
3 min read
Ekaterina Skalatskaia : 2024-11-06 08:00
Specialized artwork management software offers measurable efficiency improvements in various aspects of packaging design, branding, and operations. While precise statistics can vary based on the industry and company size, general insights from industry reports and case studies provide valuable figures. Here’s an outline of the typical efficiency gains achieved through artwork management systems.
Error Rate Reduction: Without artwork management, error rates (e.g., in packaging text, branding elements, or regulatory details) are typically higher. Our industry study suggests a 70-80% reduction in artwork errors using specialized management tools, significantly cutting down on expensive reprints and product recalls.
Cost of Reprints: Reprinting costs can range from 2-10% of total production costs for large-scale packaging runs, meaning specialized tools help avoid this added expense.
Workflow Automation and Approval Time: Artwork management systems reduce the time spent on revisions, feedback loops, and approvals by as much as 50-60%. This efficiency gain is achieved through automated notifications, version control, and consolidated feedback, which can be critical for companies working with multiple stakeholders (internal teams, external agencies, printers).
For example, a company that spends 100 hours per month on approvals may cut that down to 40-50 hours, allowing for faster product launches and fewer delays.
Improvement in Overall Productivity: When integrating artwork management systems, businesses often report a productivity increase of around 20-30%. Teams save time on manual updates, file storage, and coordination, allowing them to focus on higher-value tasks.
A packaging design project that would previously take 6 weeks can often be completed in 4 weeks with specialized tools.
Regulatory Compliance Efficiency: Many artwork management tools integrate regulatory compliance checks. This results in a reduction of compliance failure risks by 40-60%, which helps avoid costly product recalls or market rejections, especially in sectors like pharmaceuticals and food where labeling laws are strict.
Operational Savings: Companies leveraging specialized software often report an operational cost reduction of 15-25%. These savings come from minimizing manual tasks, avoiding reprints, and cutting approval times.
Brand Consistency: Maintaining consistent branding across multiple products and regions is challenging. Artwork management systems help ensure 100% consistency across different packaging formats and print techniques, reducing brand dilution risks and helping businesses achieve a unified visual identity.
Let’s consider an example calculation for a company producing 10,000 packaging units monthly:
Monthly savings = 1,500,000 USD − 300,000 USD = 1,200,000 USD/month
Annual savings = 1,200,000 USD/month × 12 months = 14,400,000 USD/year
By reducing the error rate from 5% to 1%, the company saves $14,400,000 annually due to fewer reprints. This substantial saving directly impacts the company’s profitability, contributing to increased revenue by avoiding the cost of reprints and ensuring faster, more accurate product launches.
Cway software has a profound economic impact on businesses by streamlining artwork management processes, reducing errors, and speeding up project timelines. Below are compelling examples showcasing the economic impact of Cway software in action:
Time savings: The new process cut the timeline from 5 weeks to 1-2 weeks, a reduction of 60-80%.
Efficiency gain: Automating CGI creation and approvals in Cway eliminated manual steps, reducing overall project effort by 30-40%.
Error reduction: Adjusting color saturation improved product differentiation, cutting customer confusion and reducing return rates by up to 20% for affected products.
Revisions reduction: Average artwork revisions dropped from 3 to 1.5 per design, representing a 50% decrease, leading to faster project completion.
Cway software helps businesses save money, reduce errors, and enhance efficiency by automating and simplifying the artwork management process. It reduces manual steps, ensuring faster approvals, and minimizes errors through clear, structured workflows. This leads to fewer reprints, faster project completions, and lower operational costs. Cway cuts the need for external vendors and reduces the risk of costly mistakes, allowing businesses to launch products more quickly and efficiently.
Discover how Cway can transform your business! Book a free demo today and explore more success stories in our detailed case studies here!
Artwork management refers to the systems and processes used to streamline the creation, approval, and storage of artwork for packaging, branding, and marketing materials. It is essential because it reduces errors, speeds up time-to-market, and enhances overall productivity, ultimately impacting a company’s profitability.
To measure ROI, compare the costs of implementing the artwork management solution against the savings and revenue gains achieved after implementation. Key metrics include reduced reprint costs, time saved in approval processes, and increased product launches.
Error rates directly affect costs associated with reprints and delays. By reducing error rates through an artwork management solution, companies can save substantial amounts of money that would otherwise be spent on correcting mistakes, thus improving ROI.
Absolutely! While larger companies may see significant savings, small businesses can also benefit from reduced errors, faster time-to-market, and improved operational efficiency, which can lead to increased revenue.
Cway software offers a comprehensive solution that integrates design, workflow, and approval processes, significantly reducing error rates and streamlining operations. By providing real-time collaboration and feedback tools, Cway helps companies minimize reprints and accelerate product launches, ultimately enhancing ROI.
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