6 min read
Global vs Local Packaging: What Should Flex and What Should Stay Fixed
Every multi-market brand has had this moment. The global brand team presents a clean set of packaging guidelines: the logo zone, the colour system,...
Packaging strategy
6 min read
SKU Proliferation: How Packaging Complexity Builds Up Over Time
No one sets out to build a packaging portfolio with hundreds of variants.
5 min read
The Hidden Cost of “Yes”: How SKU Proliferation Adds Up
Every packaging portfolio starts with a manageable number of SKUs. Then someone requests a new size. A regional team needs a localized variant. A...
2 min read
PPWR Packaging Design: Rethinking Materials Before 2030
Packaging Design in the Age of PPWR: What Brands Need to Rethink Before 2030
2 min read
PPWR and Packaging: What Brands Must Do Before 2030
The upcoming EU Packaging and Packaging Waste Regulation (PPWR) is set to redefine how packaging is designed, used, and recycled. By 2030, all...
3 min read
Pastel Packaging: A Beautiful Idea That Doesn’t Always Work in Print
Color is one of the most influential elements in packaging design. Consumers make decisions in seconds, and color is often the first signal they...
3 min read
The cost of getting packaging graphics wrong
Imagine this: your product is ready to hit the shelves, but there's a problem—the packaging graphics are wrong. Maybe the colors are off, the design...
3 min read
What's new in the 2025 packaging standards?
As global awareness of environmental issues rises, the packaging industry is experiencing a wave of new regulations aimed at reducing waste,...
3 min read
Overcoming top packaging challenges: strategies for success
The Packaging industry is currently navigating through various challenges, including evolving government regulations, shifting consumer trends,...
4 min read
How digital solutions can prevent product packaging recalls
Discover how digital solutions can help prevent product packaging recalls and save costs for your business.