Ekaterina Skalatskaia

5 min read

10 Rebranding Mistakes Packaging Teams Should Avoid

Rebranding can be one of the most powerful moves a company makes. Done right, it can refresh a brand, attract new audiences, and signal innovation. Done poorly, however, it can confuse customers, damage brand equity, and even lead to dramatic drops...

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6 min read

What Does It Cost to Outsource Packaging Artwork Production?

Most brands pay for outsourced packaging artwork production in one of three ways: per artwork, per hour, or as a fixed monthly retainer or managed...

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2 min read

Users widget: the collaboration enabler

Collaboration made simple. The Cway® Users Widget App is built to streamline how teams connect and work together. Fully integrated with your project...

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2 min read

Shortcut App: your fast lane to productivity

The Shortcut App is a lightweight companion tool designed to give users quick, frictionless access to the most essential Cway functions, without...

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4 min read

From concept to shelf: the role of Cway® in packaging success

Brands must navigate an increasingly complex packaging process, from concept ideation to final production, ensuring compliance, consistency, and...

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3 min read

3 ways to maintain brand consistency across multiple markets

Maintaining brand consistency across multiple markets is a complex but essential task to build a strong global presence. Picture your brand as an...

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3 min read

2025 insights: artwork management and labeling trends

The year 2025 promises to be transformative for labeling and artwork management, driven by technological advancements, regulatory changes, and...

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4 min read

Invisible costs: how poor artwork management hurts packaging

Europe’s packaging industry faces some of the world’s strictest standards for labeling, sustainability, and consumer safety—requirements that must be...

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3 min read

Cway: simplifying the artwork lifecycle

At Cway, we believe that artwork management is not a linear process but a dynamic flywheel that continuously evolves to keep pace with market...

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4 min read

How to eliminate common packaging mistakes efficiently

Packaging is more than just a container for your product; it’s often the first physical interaction a customer has with your brand. Mistakes in...

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