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How to write AI art prompts

How to write AI art prompts

Discover the power of AI in crafting captivating art prompts with our expert guide. Learn about AI art processes, create engaging prompts, and explore popular generators. Dive into AI art's role in graphic design and how it enhances artwork management. Let's unlock creativity together!


Understanding AI Art 


AI art, or artificial intelligence art, involves using algorithms and machine learning to create various forms of artwork like paintings, sculptures, music, and poetry. To create AI art, a neural network is trained on a large dataset of existing artwork to learn patterns and styles. This knowledge is then used to generate new art, which can be a blend of different styles or entirely unique.

Understanding how AI art is created is crucial for writing effective prompts. By knowing how AI algorithms work and generate art, you can create prompts that inspire the AI to produce innovative and visually appealing artwork.


AI Art Prompts Structure


The key to crafting top-notch AI art prompts is understanding its structure, which consists of three essential components:

general structure

Subject: The who and what of text prompts

AI-image generators require a clear subject to work with. This subject can range from a person, object, to a location, serving as the primary focus of your image. While you can incorporate multiple subjects, it's advisable to start with one subject per text prompt for simplicity.

Opt for concrete nouns over abstract concepts like love, hate, or justice. While abstract terms may yield results, they often lack consistency in depiction. Utilizing concrete nouns such as human, cup, or dog ensures more accurate outcomes.

Similar to constructing English sentences, the subject in your prompt should be a noun. Examples include human, car, forest, apple, living room interior, and soda can. While the AI can generate images from single nouns, crafting detailed prompts enhances the complexity and richness of the resulting renderings.

Description: The doing what, where, and how

To enhance your rendering complexity, use descriptions in your text prompts. These words, often verbs and adjectives, provide details about the subject:

  • What's happening?
  • What is the subject doing?
  • How is the subject doing this?
  • What's surrounding the subject?
  • What does the subject look like?
For instance, when we input "raccoon reads" into DALL-E, we received a basic image. However, by adding descriptors like "a magazine" and "in a library," the AI generated a more intricate image. Additional descriptions can vastly improve the detail and accuracy of your AI-generated images.

Aesthetic and Style: How the rendering will look
For the final touch of your generative AI prompt, include keywords and phrases to determine style, framing, and overall aesthetic. Keywords like "photo," "oil painting," or "3D sculpture" can define the composition, while options like "close up," "wide shot," or "portrait" offer additional framing choices.

Additionally, you can specify an art style or name artists for imitation. For example, instructing DALL-E AI to render an impressionist painting in the style of Vincent Van Gogh produced distinct results. These aesthetic prompts at the end of your text prompts can transform the style of your rendered images, making them more unique and visually striking.

Racoon reads Prompt for AI
Racoon reads a magazine in a library Prompt for AI
raccoon reads a magazine in a library, close up, painting in the style of Vincent Van Gogh

How To Craft an Effective AI Prompts


Crafting AI art prompts requires a balance between providing enough guidance and allowing for creative freedom. Here are some tips to help you create engaging and innovative AI art prompts:

1. Be specific: Provide clear instructions and guidelines to the AI algorithm. The more detailed your prompt, the better the AI can meet your expectations. Include specifics about style, color, composition, and themes. 

Prompting for a generic "sunny landscape" might not provide precise results. Instead, consider specifying elements such as rolling hills, a clear blue sky, and vibrant wildflowers. Even if the bot lacks understanding of "sunny," it can still interpret and generate images based on the described features, leading to more accurate and tailored outputs.

Ensure consistency in your prompts by avoiding contradictory terms. For instance, using "realistic" and "abstract" together may confuse the AI generator.

card 1
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2. Use descriptive language: Incorporate adjectives and vivid descriptions to guide the AI’s creative direction. For instance, instead of saying "a dog," say "a cheerful golden retriever playing in a sunlit field."

Besides describing the subject, you can also include:

  • Actions the subject is performing (such as looking up, playing, or running)
  • Adverbs to convey how they're performing these actions (such as joyfully, fearfully, or boldly)
  • The mood of the image (such as ominous morning rain, dangerous sunset mountains, or nostalgic coffee table)

3. Consider the brand’s identity: Tailor your prompt to reflect the brand’s ethos and visual identity. For a brand known for sustainability, you might request imagery that conveys themes of nature and renewal. Specify the code for your brand's color palette, outline its core values, and articulate the desired message you aim to convey.

4. Provide inspiration: Include references to existing artwork or artistic movements to inspire the AI and guide its creative process. Text-to-image is merely one possibility. You can alternatively offer an image as inspiration and refine it further using text or model controls. Give it a try on Runway!

5. Iterate and Refine: AI art generation is an iterative process. Start with a broad concept, review the output, and refine the prompt based on specific elements you want to adjust.

6. Use other AI copywriting tools: Opt for ChatGPT to refine your prompts effectively. Yes, you can utilize AI to inspire AI! By prompting an AI chatbot, you may uncover novel aesthetics and compositions you hadn't considered.

7. Practice makes perfect: The more prompts you craft, the more intuitive it becomes. Be patient and enjoy the journey. Don't be disheartened if you don't achieve your desired outcome right away. Experimenting with AI art generation should be a delightful creative endeavor! With consistent practice, you'll acquire valuable skills and experience.


Exploring Popular AI Art Generators 


Selecting the appropriate AI art generator for your project can be challenging. To streamline your decision-making process, let's examine DALL-E, Midjourney, and Runway. This comparison will assist you in determining the most suitable option for your requirements.

1. DALL-E:


DALL-E shines in the world of AI art generators, known for its simplicity and creative abilities. While it's no longer free, priced at $15 for 115 credits, it remains an affordable option. With its user-friendly interface, it swiftly generates four variations of your input. DALL-E also offers an image editor to expand and enhance AI-generated images, supporting both "out-painting" for larger works and "in-painting" for refinements.

Here are some tips to enhance your experience with DALL-E:

  • Opt for specific art styles such as digital art, steampunk art, cyberpunk art, or vapourware art for optimal results;

  • Provide descriptive prompts to guide DALL-E effectively. Incorporate adjectives like dark, light, epic, sad, or happy to refine your outcomes;

  • Specify background colors to avoid a default white background. Include keywords like "in Paris" or "in the woods at night" to add context to your prompt and create a more immersive backdrop.

2. Midjourney:

Midjourney 1

Midjourney, an AI tool renowned for its creation of photorealistic and hyperrealistic images from words, offers users the flexibility to adjust image size, shape, perspective, and more. It operates within a Discord chatroom, providing users with the opportunity to observe and draw inspiration from others' AI art prompts. Plans for Midjourney start at $10 per month.

Here are some helpful tips for using Midjourney effectively:

  • Place greater emphasis on words at the beginning of the prompt, as they carry more weight;
  • Midjourney responds well to artist references, so don't hesitate to include them in your prompt;
  • Some of the most effective Midjourney keywords include: Pulitzer Prize-winning photography, Bokeh, Volumetric Lighting, Fashion photography, Golden Hour, Soft natural lighting, and Film gain. 

3. Runway ML:


Runway ML is a powerful AI tool that provides a wide range of creative AI models, including image synthesis and style transfer. It allows users to experiment with different AI algorithms and generate stunning artwork.

Image prompt tips for Runway:

  • Simple prompts tend to return better results;
  • Try adding ''in the style of'' with a few style adjectives at the end of your prompt, for example ''a palm tree in the style of 2D hand drawn cartoon'';
  • To get results that are more closely aligned to the prompt, open advanced settings and increase the prompt weight;
  • Choose style modifiers under advanced settings to change the style of your prompt in different ways;
  • Keep in mind the order of the prompt. Words near the beginning of the prompt are weighted more than words near the end.

Implementing AI Art Prompts in Graphic Design


AI art prompts can be effectively implemented in graphic design to enhance the creative process and produce unique and visually appealing designs. Here are some ways to implement AI art prompts in graphic design:

1. Style transfer: Use AI algorithms to transfer the style of one artwork onto another, creating visually stunning and unique designs.

2. Color palette generation: Use AI to generate color palettes based on specific themes or moods, providing designers with inspiration and guidance.

3. Pattern creation: AI algorithms can be used to generate intricate and complex patterns that can be incorporated into graphic designs.

4. Typography exploration: AI can help designers experiment with different typography styles and generate innovative and eye-catching typographic designs.

By implementing AI art prompts in graphic design, designers can push the boundaries of creativity, explore new possibilities, and create visually striking and unique designs.



Crafting effective AI art prompts is essential for using AI technology to create compelling visual content. This article shows how clear, specific, and creative prompts can greatly impact the quality of the artwork generated. With tools like Cway, which uses AI to streamline artwork management, teams can manage feedback and revisions efficiently. This integration of AI not only speeds up the process but also improves accuracy, allowing teams to focus on creative tasks.

By embracing AI tools, professionals in packaging and branding can transform their design workflows, ensure brand consistency, and better engage their audiences. As AI technology advances, mastering the art of AI art prompting will remain crucial for digital designers.






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