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Latest AI updates from OpenAI and Google: what you might have missed

Latest AI updates from OpenAI and Google: what you might have missed

In the ever-evolving landscape of artificial intelligence, keeping up with the latest updates from industry giants like OpenAI and Google is crucial. Both companies have recently announced groundbreaking advancements that are set to transform the way we interact with AI. Here’s a comprehensive look at their latest innovations and how they can be particularly beneficial for graphic packaging designers.


OpenAI's Latest Innovations

Full video of Introducing GPT-4o you can watch here


1. GPT-4o (Omni): OpenAI has unveiled GPT-4o, the fastest and free version of their language model. Unlike its predecessors, GPT-4o is trained on text, photos, and videos, allowing users to input a variety of formats and receive detailed explanations. This versatility can revolutionize how designers handle complex information, making it easier to incorporate multimedia elements into packaging designs.

2. Super Audio Model: OpenAI introduced an advanced audio model capable of real-time translations, solving algebra problems, and even recognizing and reproducing emotions. This feature can simulate a conversation with a friend, providing an intuitive user experience. For packaging designers, this means seamless integration of voice-controlled design adjustments and real-time feedback on design choices.

3. Desktop Assistant Application: OpenAI is set to release a desktop assistant application that allows users to interact with their screen, facilitating code corrections and additional explanations. This tool can be invaluable for designers who need to quickly iterate and refine their packaging designs, ensuring accuracy and efficiency.


Google's Latest Innovations


Veo generated video examples


1. Gemini AI Improvements: Google has introduced the Gemini 1.5 Pro and Flash models, which excel in processing multiple data types (text, images, video) and provide a deeper understanding of context with an expanded token capacity of 2 million. Integrated into Google Workspace, these models can summarize emails, highlight meeting notes, and conduct contextual photo searches, streamlining the workflow for packaging designers.

2. Astra: The Astra project aims to create AI agents capable of reasoning, planning, and executing tasks. Similar to OpenAI's assistant Astra offer designers a powerful tool to automate routine tasks and focus on creative aspects. Astra will be publicly available on the Gemini app later this year.

3. Veo Video Model: Google's Veo model generates 1080p videos based on text and visual prompts, allowing for modifications to individual parts of the video. This capability is akin to Runway and provides packaging designers with a tool to create dynamic video content for marketing and promotional purposes.

4. Imagen 3: Imagen 3 promises to produce highly detailed, photorealistic images with minimal artifacts. This tool can significantly enhance the visual quality of packaging designs, offering a variety of styles and detailed work on complex requests. Imagen 3 is currently available to a limited number of creators in private preview through ImageFX, with plans for wider distribution on the Vertex AI platform in the near future.

5. Enhanced Search and Google Photos: Google is integrating Gemini into its search and Google Photos, enabling faster information retrieval and combination. This integration can help designers quickly find inspiration and references, making the design process more efficient.


How These Innovations Benefit Graphic Packaging Designers


For graphic packaging designers, these advancements from OpenAI and Google offer several practical benefits:

  • Multimedia Integration: The ability to process and understand text, images, and videos allows for richer and more dynamic packaging designs.
  • Real-Time Feedback: Voice-controlled design adjustments and real-time emotional feedback from OpenAI’s audio model can enhance the design process.
  • Workflow Efficiency: Tools like Google’s Gemini and Astra streamline tasks, allowing designers to focus more on creativity and less on administrative duties.
  • High-Quality Visuals: Google's Imagen 3 and Veo provide access to high-quality, photorealistic images and dynamic video content, elevating the visual appeal of packaging.
  • Enhanced Collaboration: With OpenAI's desktop assistant and Google’s integrated Workspace features, collaboration becomes more seamless, ensuring that design teams work more efficiently.

These innovations are not just incremental updates; they represent a significant leap forward in AI capabilities. For graphic packaging designers, integrating these tools into their workflow can lead to more innovative, efficient, and visually stunning designs.


Dev team


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