Your packaging may be the most trustworthy and visible marketing item. Just think about it - it's right there for consumers to see every single day and can't really be avoided like many other marketing channels such as TV or billboards. Nothing wrong with other marketing, but they're more of an enhancement. Whereas packaging is always there, every day.
So use it to communicate with the consumer. Often and distinct. Build your brand awareness and tone of voice. Make the best of it, so that it becomes way way more than just packaging.
GB Glace chooses to promote Magnum rather than GB. Because "it's a Magnum", not just any icecream.
It's a chocolate oat drink. That goes into your mouth. The end.
This cheese range is for families. Not connisseurs.
This is how easy you can stand out. This Korean snack pack has two notches for tearing, so you get less grease on your fingers from digging around for the doodles.
Kitchen cloths are not very schmancy. But supporting the fight against breast cancer is.
We hope that we managed to give you some inspiration for communicating with your consumers through your packaging range. Need some help, or simply a super easy yet very helpful artwork management to make your projects faster and your packaging design more qualitative? Give us a shout.
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