What is the process of package design?

The packaging design process involves a set of stages that brand owners follow to ensure their product is retail-ready. It involves designing the package's form and structure for optimal shelf impact, choosing materials for durability and appeal, and developing engaging visuals to attract customers and encourage purchases.

What is the process of packaging?

From its conception to the moment a customer opens it, packaging undergoes some key steps. Selecting materials, managing costs, determining the production location, and deciding on the assembly approach are all critical in the manufacturing phase. Post-manufacture, attention shifts to ensuring efficient assembly and packaging. Safe transit to retailers is essential, with packaging designed to withstand various modes of transport. On the shelf, durability and visual appeal are key. Ultimately, the user's interaction with the packaging can foster brand loyalty. Strategic foresight in each stage of the packaging design process is essential for a product's success.

What are the 4 elements of packaging design?

Packaging, integral to branding, makes products stand out and acts as silent advertising. The four typical key elements, colors, visuals, typography, and format create brand identity and consumer recall. Colors impact psychology and visibility, while visuals build associations. Typography conveys brand values, and the packaging format, tailored to consumer convenience, enhances product appeal and recognition on shelves.

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What's new in the 2024 packaging standards?

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia : 2024-09-23 09:00

As global awareness of environmental issues rises, the packaging industry is experiencing a wave of new regulations aimed at reducing waste, improving recyclability, and ensuring transparency. In 2024, governments and international organizations are enforcing stricter rules to promote sustainability and hold producers accountable for the entire lifecycle of their packaging. From bans on single-use plastics to enhanced labeling requirements, these new laws are reshaping the packaging landscape. But how will these regulations impact businesses, and what steps must companies take to comply with evolving standards?

Here's a summary of the latest updates in packaging regulations:

Sustainability Mandates

Governments worldwide are tightening regulations to reduce plastic waste, pushing companies to adopt biodegradable and recyclable materials. For instance, the European Union's Single-Use Plastics Directive enforces stricter rules on plastic packaging, including tethered caps on beverage containers to prevent littering. This is like requiring all cars to have safety belts attached at all times—simple, but with a massive impact on safety (or in this case, the environment)

Sustainability Mandates

Source: London Packaging Week

Extended Producer Responsibility (EPR)

EPR regulations are expanding globally. These laws make manufacturers financially responsible for the waste generated by their products' packaging. Countries like the UK, Canada, and Japan are adopting stricter versions of EPR laws to encourage companies to design for recyclability. Imagine being responsible for cleaning up after every road trip you take—now, companies must handle the lifecycle of the packaging they put out.

Extended Producer Responsibility (EPR)

Source: FMCG CEO

GS1 Digital Link for Transparency

In Europe, regulatory pressure is increasing around product traceability through packaging. The GS1 Digital Link standard is set to replace traditional barcodes by 2027, allowing more detailed product information through QR codes. It’s like upgrading a street sign into a smart sign that gives you directions, history, and weather reports all in one.

GS1 Digital Link for Transparency

Source: FMCG Business

Anti-Greenwashing Rules

New rules are coming into play to prevent greenwashing, which is when companies make misleading environmental claims. In the EU, stricter labeling requirements are being enforced, requiring brands to prove their sustainability claims with data, much like how food packaging must show accurate nutritional information.

Anti-Greenwashing Rules

Source: Label and Narrow Web

These updates are ensuring that packaging doesn't just look good, but also
functions responsibly, aligning with sustainability and consumer trust
in a world that's more eco-conscious than ever.

Cway empowers companies to meet evolving sustainability and regulatory demands with ease. Its advanced artwork and packaging management platform streamlines the entire process—from design to compliance—ensuring that brands stay ahead of new regulations. With Cway, companies can create eco-friendly packaging, maintain accurate labeling, and seamlessly adapt to industry shifts, all while boosting efficiency and reducing costs. By simplifying these complex challenges, Cway helps brands build trust and meet sustainability goals in a rapidly changing world.