5 min read
What a Packaging Strategy Partner Really Does for FMCG Brands
Packaging programs rarely fail because the design is weak. They fail because decisions come too late, the right people are involved too late, and...
Branding strategies
5 min read
More SKUs, Less Growth? The Hidden Cost of Product Complexity
No brand decides to have 400 SKUs. It happens one small "yes" at a time: a new flavour, a retailer-specific pack, a special edition that never ended....
6 min read
Global vs Local Packaging: What Should Flex and What Should Stay Fixed
Every multi-market brand has had this moment. The global brand team presents a clean set of packaging guidelines: the logo zone, the colour system,...
2 min read
PPWR Packaging Design: Rethinking Materials Before 2030
Packaging Design in the Age of PPWR: What Brands Need to Rethink Before 2030
3 min read
3 ways to maintain brand consistency across multiple markets
Maintaining brand consistency across multiple markets is a complex but essential task to build a strong global presence. Picture your brand as an...
5 min read
E-commerce success starts with perfect pack shots
In e-commerce, visuals do the talking. Without the ability to touch or see a product in person, shoppers rely entirely on pack shots to make their...
3 min read
Top 7 FMCG packaging trends for 2025
Remember when packaging was just... well, packaging? 2024 proved that packaging can be more than a container—it can break the internet. Vacation’s...
3 min read
Overcoming top packaging challenges: strategies for success
The Packaging industry is currently navigating through various challenges, including evolving government regulations, shifting consumer trends,...
4 min read
Is it time for a packaging redesign?
Packaging redesign is the process of updating and improving the visual and functional aspects of a product's packaging to better align with current...