3 min read
Reducing packaging update costs: proven methods
FMCG (Fast-Moving Consumer Goods) companies often face challenges in managing product revision workflows due to the complexity and scale of their...
Packaging redesign is the process of updating and improving the visual and functional aspects of a product's packaging to better align with current market trends, consumer preferences, and regulatory requirements. It plays a crucial role in a brand's strategy, offering an opportunity to rejuvenate a product's image, increase shelf appeal, and differentiate it from competitors. This process can be vital for maintaining brand relevance and enhancing customer engagement. For instance, Coca-Cola periodically updates its packaging to reflect contemporary aesthetics and cultural moments, reinforcing its iconic status while staying fresh in consumers' minds. Packaging redesign might be needed when sales stagnate, consumer preferences shift, or new regulations demand compliance with updated standards. It can also be necessary when a brand undergoes a significant rebranding effort, such as when Dunkin' dropped 'Donuts' from its name and updated its packaging to emphasize a broader product range and modern brand identity. Successful redesigns not only address practical concerns like sustainability and usability but also tell a compelling brand story that resonates with the target audience, ultimately driving purchase decisions and fostering brand loyalty. In a fast-paced market, the ability to adapt and evolve through strategic packaging redesign can be a key differentiator for enduring success.
Embarking on a packaging redesign can bring numerous benefits, but it also comes with hidden costs and pitfalls that must be carefully considered. Deciding when to redesign your packaging is crucial and depends on several strategic factors. Here are key indicators that it might be time for a packaging redesign:
Request a ConsultationThe journey to a successful packaging redesign is a multifaceted odyssey that requires careful planning, creativity, and adaptability. Artwork management software can significantly streamline the packaging redesign process by offering a suite of tools and features that help mitigate risks, reduce costs, and improve efficiency.
At Collabra, we understand the power of a well-executed package redesign. We specialize in transforming your packaging into a compelling story that captivates and engages. With our expertise in artwork management, we ensure that your redesign journey is smooth, seamless, and strategically aligned with your brand’s vision and goals. Let us help you make a statement that echoes across the marketplace.
FAQ
1. Reprinting and Production Costs
Reprints Due to Errors: Any mistakes in the new design can lead to costly reprints. Ensuring accuracy in the design and compliance with regulatory standards is critical to avoid these expenses.
Inventory Waste: Existing inventory of old packaging that cannot be used after the redesign will result in waste and additional disposal costs.
2. Design and Development Expenses
Consultant Fees: Hiring design agencies or branding consultants can be expensive, especially if the project scope expands.
Prototyping Costs: Creating multiple prototypes to test new designs can add up, especially if adjustments are needed after consumer feedback.
3. Logistics and Distribution
Supply Chain Adjustments: Changes in packaging may require adjustments in storage, shipping, and handling processes. This can incur costs for new equipment or modifications to existing systems.
Distribution Delays: Implementing new packaging can cause delays in getting products to market if not managed efficiently.
Artwork management software can significantly streamline the packaging redesign process by offering a suite of tools and features that help mitigate risks, reduce costs, and improve efficiency. Here's how it can assist and the risks it covers:
Benefits of Artwork Management Software
1. Centralized Workflow Management
2. Version Control
3. Compliance Management
4. Asset Management
3 min read
FMCG (Fast-Moving Consumer Goods) companies often face challenges in managing product revision workflows due to the complexity and scale of their...
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