5 min read
Seasonal and limited edition packaging launches are among the most complex projects a European food brand can take on. You're developing new designs across multiple SKUs, adapting them for several markets, and getting everything print-ready before a...
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8 min read
In today’s mobile-first shopping environment, the product image is often the first — and sometimes the only — opportunity to make an impression....
5 min read
No brand decides to have 400 SKUs. It happens one small "yes" at a time: a new flavour, a retailer-specific pack, a special edition that never ended....
6 min read
Most packaging problems don't start inside a team. They start in the space between two teams, when work moves from one person to the next. This...
8 min read
Launching a seasonal food product in several European markets puts a lot of pressure on your packaging partner. The market window is fixed. Every...
2 min read
Dear brand owner, Is your artwork delivery this smooth? Well, it can be, but it usually ain't. Here’s a typical scenario in design projects:
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3 min read
If you're a graphic packaging designer, brand manager, or carton industry engineer looking to enhance your packaging designs with the right product...
3 min read
In today’s market, packaging's design and aesthetic are paramount in establishing a brand's identity and attracting consumers. As brands frequently...
4 min read
Packaging project management – ever heard of it? It’s the behind-the-scenes work in a packaging implementation and design project that size wise goes...
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6 min read
At first glance, packaging design may appear straightforward: select a layout, choose a color scheme, add text, and there you have it — an attractive...