Tilda Eriksson

Tilda Eriksson is a certified Cway superuser and production manager specialising in packaging design and artwork processes for major Nordic brands. With deep experience in managing artwork from the first design draft to the start of print, she brings structure, insight, and real-world know-how to every project. A proud member of the Cway Certified team, Tilda has helped shape the look of many products you probably have on your breakfast table today. She’s passionate about best practices in artwork management and making complex workflows feel simple.

3 min read

Design pitfalls: avoid costly mistakes

Creating new packaging design is thrilling. And a lot of WORK. Wouldn’t it be grand if it also came out as intended in the end, making all the work worth the while? That’s far from always the case. In many many cases you create a great design only...

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5 min read

Choosing a purposeful artwork management system

In the current competitive marketplace, the design and appearance of packaging are critical in shaping a brand's image and drawing in shoppers. As...

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7 min read

Everything you need to know about packaging artwork management

Packaging artwork management is the process of overseeing a brand owner’s packaging designs over time. Think of it as the technical cousin of...

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5 min read

Product packaging software – what is it?

Are you an emerging graphic packaging designer seeking the best software for crafting packaging designs? Or perhaps a brand manager overseeing...

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5 min read

A basic guide to packaging development

Over the last century, packaging has transformed remarkably. Initially, it was simply a means to transport items—often using paper bags or glass...

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