5 min read
A pack used to have one job: stand out on the shelf. Today the same design must also work as a tiny image on a phone, on a promotion stand, in ten markets and on real printing presses. This article explains what good FMCG packaging design looks like...
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5 min read
Packaging programs rarely fail because the design is weak. They fail because decisions come too late, the right people are involved too late, and...
5 min read
Many brands buy artwork management software, hoping it will fix a slow packaging process. Often it doesn't, because the problem was never the tool....
5 min read
Packaging approval is not the end of the process. Once a pack is launched, changes continue: copy is updated, regulations evolve, products are...
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Most artwork operations do not become complicated overnight. They grow gradually as teams add new markets, stakeholders, systems and workarounds to...
5 min read
Packaging approvals often involve many people, but that does not always mean ownership is clear. When brand, regulatory, QA and artwork teams are all...
6 min read
Every multi-market brand has had this moment. The global brand team presents a clean set of packaging guidelines: the logo zone, the colour system,...
7 min read
Most packaging teams know when an artwork approval process feels slow. Fewer can say exactly how slow it is, where time is lost, or how many revision...
6 min read
No one sets out to build a packaging portfolio with hundreds of variants.
5 min read
Every packaging portfolio starts with a manageable number of SKUs. Then someone requests a new size. A regional team needs a localized variant. A...