1 min read
Your packaging may be the most trustworthy and visible marketing item. Just think about it - it's right there for consumers to see every single day and can't really be avoided like many other marketing channels such as TV or billboards. Nothing...
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7 min read
Packaging artwork management is the process of overseeing a brand owner’s packaging designs over time. Think of it as the technical cousin of...
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5 min read
In the fast-paced world of brand management, where speed to market can define success, managing artwork efficiently stands as a pivotal cornerstone....
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4 min read
In the ever-evolving world of packaging design, the line between form and function blurs, transforming ordinary containers into extraordinary...
2 min read
Dear brand owner, Is your artwork delivery this smooth? Well, it can be, but it usually ain't. Here’s a typical scenario in design projects:
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3 min read
If you're a graphic packaging designer, brand manager, or carton industry engineer looking to enhance your packaging designs with the right product...
3 min read
In today’s market, packaging's design and aesthetic are paramount in establishing a brand's identity and attracting consumers. As brands frequently...
4 min read
Packaging project management – ever heard of it? It’s the behind-the-scenes work in a packaging implementation and design project that size wise goes...
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5 min read
Are you an emerging graphic packaging designer seeking the best software for crafting packaging designs? Or perhaps a brand manager overseeing...
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5 min read
Over the last century, packaging has transformed remarkably. Initially, it was simply a means to transport items—often using paper bags or glass...