5 min read
Packaging approval is not the end of the process. Once a pack is launched, changes continue: copy is updated, regulations evolve, products are reformulated, markets introduce new requirements, and approved artwork is adapted for different channels.
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5 min read
Most artwork operations do not become complicated overnight. They grow gradually as teams add new markets, stakeholders, systems and workarounds to...
5 min read
Packaging approvals often involve many people, but that does not always mean ownership is clear. When brand, regulatory, QA and artwork teams are all...
8 min read
Launching a seasonal food product in several European markets puts a lot of pressure on your packaging partner. The market window is fixed. Every...
6 min read
Every multi-market brand has had this moment. The global brand team presents a clean set of packaging guidelines: the logo zone, the colour system,...
7 min read
Most packaging teams know when an artwork approval process feels slow. Fewer can say exactly how slow it is, where time is lost, or how many revision...
6 min read
No one sets out to build a packaging portfolio with hundreds of variants.
5 min read
Every packaging portfolio starts with a manageable number of SKUs. Then someone requests a new size. A regional team needs a localized variant. A...
2 min read
Packaging Design in the Age of PPWR: What Brands Need to Rethink Before 2030
10 min read
Rolling out packaging artwork management software is one of those projects that sounds straightforward until you're three weeks in, wondering why...