8 min read
In today’s mobile-first shopping environment, the product image is often the first — and sometimes the only — opportunity to make an impression. Shoppers need to be able to recognize a product quickly, understand what they’re looking at, and trust...
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5 min read
A pack used to have one job: stand out on the shelf. Today the same design must also work as a tiny image on a phone, on a promotion stand, in ten...
5 min read
Packaging programs rarely fail because the design is weak. They fail because decisions come too late, the right people are involved too late, and...
5 min read
No brand decides to have 400 SKUs. It happens one small "yes" at a time: a new flavour, a retailer-specific pack, a special edition that never ended....
6 min read
Most packaging problems don't start inside a team. They start in the space between two teams, when work moves from one person to the next. This...
5 min read
Many brands buy artwork management software, hoping it will fix a slow packaging process. Often it doesn't, because the problem was never the tool....
5 min read
Packaging approval is not the end of the process. Once a pack is launched, changes continue: copy is updated, regulations evolve, products are...
5 min read
Most artwork operations do not become complicated overnight. They grow gradually as teams add new markets, stakeholders, systems and workarounds to...
5 min read
Packaging approvals often involve many people, but that does not always mean ownership is clear. When brand, regulatory, QA and artwork teams are all...
8 min read
Launching a seasonal food product in several European markets puts a lot of pressure on your packaging partner. The market window is fixed. Every...