5 min read
Launching one product in one market is simple. Launching 200 SKUs in 12 languages, with different legal rules in every country, is not. For FMCG brands expanding across Europe, multilingual packaging is where launch dates slip, costs grow, and...
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5 min read
Rebranding can be one of the most powerful moves a company makes. Done right, it can refresh a brand, attract new audiences, and signal innovation....
5 min read
Seasonal and limited edition packaging launches are among the most complex projects a European food brand can take on. You're developing new designs...
6 min read
Most brands pay for outsourced packaging artwork production in one of three ways: per artwork, per hour, or as a fixed monthly retainer or managed...
8 min read
In today’s mobile-first shopping environment, the product image is often the first — and sometimes the only — opportunity to make an impression....
5 min read
A pack used to have one job: stand out on the shelf. Today the same design must also work as a tiny image on a phone, on a promotion stand, in ten...
5 min read
Packaging programs rarely fail because the design is weak. They fail because decisions come too late, the right people are involved too late, and...
5 min read
No brand decides to have 400 SKUs. It happens one small "yes" at a time: a new flavour, a retailer-specific pack, a special edition that never ended....
6 min read
Most packaging problems don't start inside a team. They start in the space between two teams, when work moves from one person to the next. This...
5 min read
Many brands buy artwork management software, hoping it will fix a slow packaging process. Often it doesn't, because the problem was never the tool....